Ace Hardware announces an “Extra Mile Promise”

Ace Hardware announces an “Extra Mile Promise”

Extension of Ace’s Brand Promise pledges to provide customers with everything they need to tackle paint projects in one trip
Ace Hardware announces the first-ever Extra Mile Promise™, a guarantee that Ace has the expert advice and supplies needed to help consumers successfully tackle any paint project with just one trip to the store. Available at participating stores nationwide, this Promise brings to life Ace’s award winning history of helpful and neighborly service, paired with Ace’s huge selection of paint and related supplies.

The Extra Mile Promise was created to address and relieve the frustration consumers deal with when faced with the proposition of yet another trip to the store as a result of forgotten items or not enough paint. By providing the right products and expert knowledge, Ace is committed to helping consumers complete their paint projects successfully the first time and in one trip to the store. Ace is so confident in their one trip guarantee that they are willing to go “the extra mile” and provide free delivery to consumers who may be in need of additional paint supplies.

“While it hurt our pride to learn this, the truth is that while consumers trust Ace as the Helpful Place, far too many of them believed that our speedy sized stores didn’t have enough product to complete their paint project, ” said John Venhuizen, President and CEO, Ace Hardware Corporation. “We know this isn’t the case, so to assuage these misperceptions, we decided to stand behind our large paint assortment with the Extra Mile Promise. Our objective is simple: to be known as the #1, best, most convenient, most helpful and most credible store for paint in the neighborhood.”

This Promise is released on the heels of the news that The J.D. Power 2017 U.S. Home Improvement Retailer Satisfaction StudySM ranked Ace “Highest in Customer Satisfaction among Home Improvement Retail Stores” for the eleventh year in a row. Ace has been awarded this ranking by J.D. Power every year since the inception of the survey in 2006.

Ace offers premiere paint brands Clark+Kensington®, a premium line of paint+primer in one, available exclusively at the Paint Studio at Ace, as well as Valspar® Optimus™, a One-Coat, stain-blocking paint+primer. Each line provides consumers with a wide selection of beautiful, livable colors. For more information, please visit and

The Extra Mile Promise applies to all brands of paint and paint supplies available at Ace, and is only applicable with the original paint purchase receipt showing the purchase of minimum of one gallon of paint. Please visit for complete guarantee terms and conditions.

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